Lectures and Executives Coaching

 

I have been lecturing regularly for about 25 years in MBA programs in business schools at Tel Aviv University, the Technion Haifa, and the Interdisciplinary Center, Herzliya, as well as for executives in various settings and in companies in Israel and abroad.

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I have several principles that make my lectures both an experience and effective:

• Adaptation to the content of the participants’ world

• A clear and applied approach with an emphasis on improving performance

• Combining the transfer of relevant theoretical material with practical examples

• Making sure there’s active participation

 

My teachings, which I give in the form of seminars, workshops, and concise lectures, present best practices and applied insights to managers. The content embodies my rich theoretical and applied experience on topics such as:

• How to be successful in penetrating new markets?

• How can even small companies close deals with large customers?

• Establishing of an effective lead generation system

• Establishing and managing marketing, sales, and business development departments, and promoting effective cooperation between them

• Preparing a marketing plan to increase sales

• Finding business partners abroad

• Forming your value proposition

 

I also give a variety of additional lectures in marketing, sales, and international business development, tailored to the requirements of my clients in various fields of practice.